What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the […]

Introduction Online retailers spend a lot of money on getting their website up and running. A major portion of their investment is directed towards increasing the traffic of their websites or the conversion rate. A/B testing or split testing is one tool by which these retailers can pin point which elements  are to be displayed […]

One of key reasons behind the success or failure of any retailer is promotions. It doesn’t matter if the retailer is present online or not, he needs promotions to meet a variety of objectives. There are many kinds of promotions, each fulfill different purpose and each have their own pros and cons. Therefore, it becomes […]