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February 21, 2025

Globalizing Your Content and Expanding the Reach: Automating Content Localisation with AEM and Google Translate

About Customer Our customer is a leading Indian insurance company, offering a wide range of innovative and customer-centric insurance products and other fintech services. They are utilising Adobe Experience Manager to manage and localise web content. They required an efficient and scalable solution to automate the translation of pages within AEM, enabling faster content localisation […]

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Know Thy Shopper” – How NLP Is Making Ecommerce More Customer-Oriented Than Ever

“If you don’t understand your customer, someone else will.” – Jeff Bezos Business, esp in retail, has always been about knowing what the customer wants—sometimes even before they do. Whether it’s that store assistant who remembers your favorite fabric or an ecommerce brand that suggests just the right configuration of smartphone before you even search

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