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Author name: Vaibhav

Vaibhav is a digital-marketing professional with a deep-rooted interest in everything automotive. Regular collaborations with automotive tech guys keep him apprised of all new trends in the automotive industry. Besides digital marketing, Vaibhav is fond of writing and music.

Telematics Cybersecurity: Paving Way for Secure Data Transmission in Automobiles

Data is at the epicentre of the connected revolution transforming the automotive industry. Today, cars, buses, trucks, and other commercial vehicles are equipped with telematics systems, including IoT sensors for data collection. Data is transmitted to the cloud facility using WiFi cellular networks. Whenever data is generated, concerns over it being safely transmitted follows suit. […]

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Integrated Vehicle Control Unit (VCU) in Contemporary Electric Vehicles

The Integrated Vehicle Control Unit (VCU) is transforming electric vehicles by centralizing motor control, battery management, traction, and safety functions into a single intelligent unit. This enhances efficiency, performance, and scalability while enabling seamless communication via CAN, LIN, and Ethernet. As EVs evolve, VCUs will play a key role in AI-driven automation, real-time diagnostics, and over-the-air (OTA) updates. Explore how this technology is shaping the future of electric mobility.

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A Future-Ready Digital Overhaul for a Premium Home Decor Brand

About The Customer: A globally renowned manufacturer and retailer of premium soft furnishings and home décor solutions. Operating with a phygital retail model, the brand aimed to offer customers a seamless online-to-offline shopping experience. However, their existing digital infrastructure struggled to support this vision, leading to inefficiencies that hindered growth. Business Statement/Business Challenges: Despite their

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3X Faster Content Updates and Seamless Ecommerce Integration for a Multi-Channel Brand Experience

About Customer: Our customer is a global giant with multi-channel brand operations in consumer goods. They sought our assistance to boost their content management efficiency, streamline updates across platforms and integrate commerce and content for a unified customer experience Challenges: Content Management Across Multiple Platforms: The client faced significant challenges in managing content across their

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10 Proven Conversion Rate Optimization Strategies That Can Skyrocket Your Conversion Rates

As online competition grows, it has become a necessity for businesses to focus on conversion rate optimization (CRO). Every click and interaction on your website present an opportunity to turn visitors into loyal customers. But improving conversions requires more than just getting more traffic, it demands smart, data-driven strategies that engages users and streamline their

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Why People Click ‘Buy Now’: The Psychology Behind Conversion Rate Optimization and How You Can Leverage It?

Unlock the power of Conversion Rate Optimization (CRO) and cro services to enhance your website’s performance. Learn how understanding customer psychology can drive conversions, and let Embitel Technologies guide you with data-driven CRO strategies to boost user experience and increase sales.

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How do VCU and MCU in Electric Vehicles Function Hand in Hand?

Electric Vehicle performance relies heavily on the seamless coordination between its various control units. Among them, the Vehicle Control Unit and the Motor Control Unit form a critical duo responsible for power delivery, efficiency, and overall drivability. While MCUs and VCUs serve distinct roles, their operations are highly interdependent. Together, they ensure optimal torque management,

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Globalizing Your Content and Expanding the Reach: Automating Content Localisation with AEM and Google Translate

About Customer Our customer is a leading Indian insurance company, offering a wide range of innovative and customer-centric insurance products and other fintech services. They are utilising Adobe Experience Manager to manage and localise web content. They required an efficient and scalable solution to automate the translation of pages within AEM, enabling faster content localisation

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Know Thy Shopper” – How NLP Is Making Ecommerce More Customer-Oriented Than Ever

“If you don’t understand your customer, someone else will.” – Jeff Bezos Business, esp in retail, has always been about knowing what the customer wants—sometimes even before they do. Whether it’s that store assistant who remembers your favorite fabric or an ecommerce brand that suggests just the right configuration of smartphone before you even search

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How Conversational Commerce Solves B2B Communication Woes

B2B sales don’t have to be slow and complex. Traditional processes mostly still rely on endless email threads and delayed follow-ups. However, Embitel’s Conversational Commerce solutions is changing the whole game .From dynamic product catalogs, instant order placements, and in-chat transactions- conversational commerce is taking real-time interaction to next level. Read more here.

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