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Author name: Vaibhav

Vaibhav is a digital-marketing professional with a deep-rooted interest in everything automotive. Regular collaborations with automotive tech guys keep him apprised of all new trends in the automotive industry. Besides digital marketing, Vaibhav is fond of writing and music.

Key Metrics You Should Be Tracking to Maximise ROI with Adobe Analytics

Leave a Comment / Digital Commerce & Experience Blog /
In today’s fast-paced digital landscape, understanding the effectiveness of your marketing efforts is more important than ever. Whether you run an e-commerce store, manage a website, or lead digital campaigns, tracking key performance metrics is essential for success. Adobe Analytics helps you track and analyse critical data from websites, apps, and campaigns, providing insights to [...]

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Implementation of AEM for a Fintech Company’s Academic Project

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Our customer is a fintech giant with a strong presence in the Indian financial market. They provide tailored solutions to users ranging from personal finance to wealth management. They offer various services including insurance, asset management, wealth management, and lending. Business Challenges: The customer wanted their academic

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Digital Transformation through Adobe Analytics and Real-Time Customer Data Platform Integration

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Our customer is a multi-diversified conglomerate with interests in FMCG, hospitality, agri-business, and more based in India. They wanted to offer enhanced customer experiences based on available data and insights on strategic decision-making. Business Challenges: Siloed Systems: The legacy systems were dissimilar, leading to inefficiencies in data

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Driving Global Growth with B2B Digital Commerce Innovations

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Our customer is a leading supplier of tobacco with a diverse portfolio of products catering to different regional and consumer preferences. Business Challenges: The customer group recognized the need to establish a robust B2B presence in the Asian market to effectively sell its products online to its

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Integration of J1939 Protocol Stack with Simulink Subsystems for an OEM

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: Our customer is an OEM, focused on building zero emission vehicles with innovation and sustainability as key driving force. Business Challenges: Model-based design is the preferred method of developing automotive solutions in modern times. Our customer too, had developed the vehicle control units based on model-based design

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The Critical Role of Safety Mechanisms in ISO 26262 Compliance

Leave a Comment / Automotive & IoT Blog /

Discover the vital role of safety mechanisms in ensuring functional safety as per the ISO 26262 standard. This article provides a comprehensive look at how these mechanisms are derived and their typical applications, enhancing your understanding and ability to boost ISO 26262 compliance practices for project success.

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Revolutionizing E-Bicycle Propulsion: Inside Access to BLDC Hub Motor Control Platform

Leave a Comment / automotive-insights /

Welcome to the forefront of electric bicycle propulsion! Our BLDC Hub Motor Control Platform is revolutionizing e-mobility, offering advanced features and precise control strategies. Elevate your electric bicycle’s efficiency and performance with our comprehensive platform. Explore the future of e-bike propulsion today! Key Features – Advanced BLDC Hub Motor Technology, Precise Control Strategies, Enhanced Efficiency and Performance and more.

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