How Will Digital Commerce Change the Ecosystem of OEMs? The advent of the connected car and digital commerce technologies has widened the scope of relationship among OEMs, dealers and vehicle owners. Digital transformation is an opportunity to look beyond the traditional revenue streams of vehicle sales and after-sale services. Leveraging not just the increasing presence […]

Most successful online players take data analysis very seriously. It is data that provides a true picture of what is happening on the ecommerce website. This enables rational decisions based on facts rather than emotional decisions. Another important aspect of data driven ecommerce is validation of strategies. Analysis of data can point out if a […]

“If I have 3 million customers on the Web, I should have 3 million stores on the Web.” – Jeff Bezos, CEO, Amazon Learn how to customize and personalize your web store in order to drive conversions and sales. Recommendations, ratings and reviews have been clearly shown to increase sales. Find out how to use […]

Currently, organizations have a significant challenge in managing customers across a wide range of channels. Ensuring a smooth, integrated and unified brand experience across all channels is no easy task. The consumer on the other hand expects the same brand experience irrespective of the channel chosen. Find out if using a multichannel strategy is counter-productive […]

With several million people using Facebook, the website has become a force to reckon with. It is estimated that users spend 30 minutes to several hours a day on Facebook. Learn how to utilize Facebook for effectively marketing your product or service. Get insights into best practices and Facebook integration methodologies. Get an overview of […]

Mobile Commerce is driving ecommerce growth to a great extent. Mobile devices are part and parcel of our daily lives and it goes without saying that organizations need to put in place a viable mobile commerce strategy to tap into this dynamic and profitable channel. Is all the talk about ecommerce just hype and not […]

Harness the power of Social Media to market your business. Online social networks and communities are getting more popular by the day. Find out how to use it to manage your public relations, customer service, loyalty building, collaboration, networking & customer acquisition initiatives. The benefits of having a well planned social media marketing strategy in […]